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¹ Central Fisheries Research Institute, Vali Adil Yazar Str., Kasustu, Yomra, Trabzon, Turkey
² Çukurova University, Faculty of Fisheries, Department of Seafood Processing Technology, Balcali, Adana, Turkey DOI : 10.4194/2618-6381-v19_1_04 Viewed : 8851 - Downloaded : 3516 Since it is not possible to meet the demand for fish meat through fisheries, it is tried to be met with the aquaculture. As a result, farmed fish production has been increased in recent years. Therefore, it is important to know how consumer trends are changed against farmed or wild fish. This study aimed to determine the factors affecting fish consumption preferences of consumers living in Turkey. 472 people in coastal and inland areas were asked questions and factors influencing the formation of consumer preferences were examined. Logistic regression was performed to find the most proper model. According to the study, the majority of consumers have little knowledge of the origin of the fish due to insufficient regulatory regulations in labeling. However, some consumers believed that the farmed fish may be more nutritionally valuable, while others thought that the farmed fish have poorer taste and texture compared to wild fish and they were also concerned about contamination from polluted waters or contaminated feed. One of the most troubling topics for consumers is the drug or antibiotic usage and their residues in the aquaculture sector. The consumers were willing to pay extra money for farmed fish if they know them antibiotic-free. Keywords : Fish origin, Wild and farmed fish, Fish consumption, Seafood